DevRel talks

Steve suggests ROI is a trap and offers alternative ways to steer the discussion to a more useful focus.

Joe shares the benefits of devising tailored programmes, the four learning principles, and the achievements of the award-winning GitHub Campus Experts.

Couchbase’s senior developer community manager [Laura Czajkowski](https://twitter.

Red Hat’s [Leslie Hawthorn](https://twitter.

How the SendGrid team handled an overwhelming response to their Hacktoberfest participations.

When choosing a developer champion programme there are four archetypes to build on: reward and motivate, force multiplier, content factory and land and expand.

API design might seem to be entirely non-visual but Ably’s CEO [Matthew O’Riordan](https://twitter.

Empathy is a big theme in developer relations but we've got to remember that it goes both ways.

Reigniting Dropbox's developer programme led to a rethinking of how they engage with their developer community.

The global economy is directly impacted by the apps and services provided by developers, says Stripe’s Romain Huet.

Developers need your site to be useful and informative; they don’t want to negotiate endless click-throughs or deal with bad marketing.

From recruiting and outreach to awareness and adoption, engaging with the open source community has a number of significant benefits, believes Cloudflare’s [Jade Wang](https://twitter.