DevRel talks

When choosing a developer champion programme there are four archetypes to build on: reward and motivate, force multiplier, content factory and land and expand.

API design might seem to be entirely non-visual but Ably’s CEO [Matthew O’Riordan](https://twitter.

Empathy is a big theme in developer relations but we've got to remember that it goes both ways.

Reigniting Dropbox's developer programme led to a rethinking of how they engage with their developer community.

The global economy is directly impacted by the apps and services provided by developers, says Stripe’s Romain Huet.

Developers need your site to be useful and informative; they don’t want to negotiate endless click-throughs or deal with bad marketing.

From recruiting and outreach to awareness and adoption, engaging with the open source community has a number of significant benefits, believes Cloudflare’s [Jade Wang](https://twitter.

There's no such thing as a typical developer.

Consider whether your developers are customers or partners and explains why the answer can impact your DevRel and devex approaches.

There are three key ingredients for a successful podcast: message, consistency and quality.

Having clear business goals around open source events and using them to prioritise sponsorship is essential.

It’s great to have an executive-driven DX company, but how does it impact on your other internal stakeholders? Or your community?