DevRel reports

DevRel measurement is often tricky. This report introduces the DevRel Flywheel, a model showing how DevRel activities (awareness, activation, implementation, and advocacy) connect and build momentum. It explores optimizing the flywheel and measuring results. This guide offers a practical starting point for structuring DevRel work. Download the full report for details.

This report, drawing on research and insights from leaders at GitHub, Aiven, Postman, HashiCorp, and others, defines three core DevRel roles, explores supporting roles, and proposes a career ladder for individual contributors.

This 2020 report examines how DevRel teams adapted to unprecedented change. Based on a global survey, it explores the shift to virtual engagement, evolving success metrics, and new community approaches, providing insights into program structures and strategic priorities.

This 2019 report, based on a global survey of DevRel professionals, reveals how teams were structured, measured success, and engaged developer communities, examining team size, outreach, engagement, and challenges.