DevRel guides

Looking for your first DevRel job? Maximise your chances of landing your first role with advice from DevRel hiring managers and experts.

The introduction to what developer relations is and why companies invest in it.

DevRel is a broad field but how much coding do you really need? The answer depends on the role, the product, and the developers you're working with.

DevRel isn’t just one role or function: it’s advocacy, marketing, enablement, and community working together to drive long-term impact.

CORE is a situational analysis framework that helps you break down your community, organization, relationships, and ecosystem to uncover critical insights about your developer relations landscape.

Developer journey mapping helps you understand how developers discover, evaluate, and adopt your product. By identifying key touchpoints and friction points, you can refine your DevRel and marketing efforts to drive deeper engagement and long-term adoption.

Discover how friction logs can transform developer feedback into actionable insights by capturing the entire user experience—frustrations, delights, and everything in between.

Developer champion programs can be powerful tools for building engaged communities, but when participation starts to feel like a job rather than a passion, contributions can become transactional rather than meaningful.

DevRel isn’t just about grabbing attention, it’s about earning trust. While traditional marketing focuses on the attention economy, DevRel is all about the approval economy, where credibility, authenticity, and long-term relationships matter most.

Your best content ideas are hiding in support tickets, forum threads, and Stack Overflow questions.

Peter Cooper shares what makes email work for developers and how to do it right.

How DevRel teams can ensure their insights are heard by product managers—through structured tracking, clear data, and aligning feedback with product roadmaps.

How thoughtful explanation, careful analogy usage, and the right balance of complexity can make technical content more accessible and valuable for learners at all levels.

Learn why GitHub stars are just one piece of the puzzle and explore the metrics that truly reflect the health and success of your developer community and open-source projects.

Developer education isn’t just about producing content, it’s about guiding developers through a meaningful learning journey. Without a structured approach, even the best resources can become overwhelming and disconnected. Joe Nash shares his insights in this interview.

Advice to event organizers on how to improve your chances of getting sponsorship from DevRel professionals.

Many admire Ubuntu's community, but Alan Pope from Canonical shares a surprising insight. While their hangouts connect with core members, they also serve a crucial purpose: gathering feedback from those less involved.

Paper Jams offer a simple, collaborative way to keep CFP submissions organized and avoid overlapping proposals—perfect for busy DevRel teams.

A guide to the benefits of engaging student developers, with practical advice from former GitHub Campus Experts manager Joe Nash.