DevRelCon Earth 2020

30 June 2020 to 10 August 2020

Online

Like almost everything in 2020, the global pandemic meant big changes for DevRelCon. Rather than meeting together in Tokyo, San Francisco, and London as we had planned, we took DevRelCon entirely online for the first time. Organised by the same communities behind each of our global editions, DevRelCon Earth took place over six weeks on Tuesdays and Thursdays. The Tokyo team kicked the day off, with the London taking over in the middle, and the San Francisco crew closing out.

Talks from DevRelCon Earth 2020

Baby steps for dev rel metrics

Baby steps for dev rel metrics

Starting from scratch with metrics can feel overwhelming. Jason shares practical insights from his journey, highlighting how to build foundational reports and gather early insights to track DevRel efforts effectively.

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Boost your developer site with localisation

Boost your developer site with localisation

Taiji discusses the unique challenges of localizing developer websites for Japanese audiences, emphasizing the balance between machine and human translation, and the need for culturally relevant content.

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Bringing crew mates to the community treasure trove

Bringing crew mates to the community treasure trove

Before the pandemic, meet-ups were a core part of the dev rel playbook.

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C in CRM stands for Community

C in CRM stands for Community

DevRel is about building relationships with developers.

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Community and empathy

Community and empathy

Sarah shares the importance of empathy for DevRel.

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Community over code: building successful open source projects

Community over code: building successful open source projects

The open source model might appear to some companies to be a quick and low cost route to awareness and adoption.

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Creating the DevRel identity for your company

Creating the DevRel identity for your company

Principles for influencing your company’s culture, communication, and collaboration

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Democratizing developer experience

Democratizing developer experience

How should we serve non-developers when building developer portals, documentation, and other aspects of developer experience?.

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DevRel is a lie

DevRel is a lie

Laurent argues that we need to reconsider what we mean by developer relations.

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DevRel lessons from the hospitality industry

DevRel lessons from the hospitality industry

Skills and practices from hospitality can help you be a better Dev Advocate or Community Manager

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Diversity and inclusivity of life experiences in communities

Diversity and inclusivity of life experiences in communities

The Linux Foundation's John Mertic shares his personal experiences in open source communities, as well as in his own family, of understanding diversity and inclusive spaces.

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Docs advocacy is dev advocacy

Docs advocacy is dev advocacy

Erin introduces five things you can do to model good documentation practice for your community and grow a culture of documentation among developers.

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Form community programs to make your job easier

Form community programs to make your job easier

A framework to create community programs that intertwine with your teams’ responsibilities.

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From Tito to Vito

From Tito to Vito

What happens when you're running a well loved ticketing service and a pandemic disrupts the events that pay the bills?

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Future of work: why soft skills are important

Future of work: why soft skills are important

GitHub Developer Community Manager Michelle Mannering looks at the future of work and what it means when building a team.

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Get hired in DevRel roundtable

Get hired in DevRel roundtable

How do you get a job in developer relations, developer marketing, developer experience, or developer community?.

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Getting your set-up ready for streaming dev rel

Getting your set-up ready for streaming dev rel

What do you need to get started and how could you use streaming as part of your dev rel programme?

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How I trained myself for public speaking

How I trained myself for public speaking

Aman shares the ways that he discovered, learned, and continues to practice to become better at public speaking, presentation deck making, and delivering talks.

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How Indeed more than doubled Hacktoberfest participation year over year

How Indeed more than doubled Hacktoberfest participation year over year

Indeed's Alison Yu talks through the techniques they employed to increase participations and what they learned as a result.

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How to market to developers in a recession

How to market to developers in a recession

Moesif CEO Derric Gilling argues that marketing to developers is hard.

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How to measure developer love and reach with the Orbit Model

How to measure developer love and reach with the Orbit Model

Examples of how real companies use data to calculate the love and reach for their communities and use that data to prioritize DevRel efforts.

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How to quickly get engineers up to speed

How to quickly get engineers up to speed

Alexandra describes a scalable onboarding process for bringing on one new engineer or fifty to your project.

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I’m not technical enough to give this talk

I’m not technical enough to give this talk

How "technical" do you need to be to work in developer relations?.

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Iterating on Developer Marketing ... with Metrics!

Iterating on Developer Marketing ... with Metrics!

Learn how three developer marketing campaigns were improved through analysis of quantitative and qualitative metrics.

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Juggling the dual life of an enterprise open source project

Juggling the dual life of an enterprise open source project

What happens when a key component of an enterprise solution is also a community open source project with a life of its own?.

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Lending privilege

Lending privilege

How to lend privilege to fellow technologists, including credibility lending, access lending, and expertise lending.

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Lessons from the fires on Mount Zoom!

Lessons from the fires on Mount Zoom!

Benjamin shares how his team not only survived but thrived during an intense growth spike, including what worked, what failed, and the biggest lessons they learned.

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Lessons learned from 18 months of the endeavour for community growth

Lessons learned from 18 months of the endeavour for community growth

Wataru Yamazaki shares examples of failure and success in building a developer community.

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Leveraging previous work experience to start a DevRel career

Leveraging previous work experience to start a DevRel career

Charles Pretzer offers advice to people looking to start a career in developer relations as well as current practitioners who are looking to advance their practice.

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Love and Animal Crossing in the Time of Covid-19

Love and Animal Crossing in the Time of Covid-19

Austin Parker talks about the origins of Deserted Island DevOps and a few lessons learned about what community and events can mean going forward.

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Make document translation work fun and productive

Make document translation work fun and productive

Noriaki Fukuyasu shares his advice on how non native English speaking communities can help to make localisation fun and productive.

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Managing a multilingual open source community

Managing a multilingual open source community

TiDB is a NewSQL database that has contributors (430+ and growing) from all over the world.

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Measuring developer productivity through their own product measurements

Measuring developer productivity through their own product measurements

If a developer says that our product has increased their productivity, should we take their word for it?

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Measuring your developer experience journey

Measuring your developer experience journey

Creating an inspiring and beneficial journey for developers who engage with your product is essential for a smooth onboarding.

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Metrics discussion panel

Metrics discussion panel

As part of DevRelCon Earth 2020, Bitergia's Ana Jiminez Santamaria, Orbit's Josh Dzielak, and Phil "AAARRRP" Leggetter got together to discuss their approaches to measuring developer relations.

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NODES 2019: Nine months on

NODES 2019: Nine months on

Neo4j's Lju Lazarevic describes how she and her colleagues created an immersive and rewarding online event when the global pandemic affected their plans for an in-person event.

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North star metrics and OKRs to show dev rel value

North star metrics and OKRs to show dev rel value

Choosing the right metrics to measure and prove the value of DevRel isn’t always an easy thing to do.

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Performance DevRel

Performance DevRel

Amelia draws on her pre-DevRel life as opera singer, film and television actor, performance artist, and Vanderbilt New Media Art and Performance professor, to offer her advice on how to enhance your performance in front of an audience

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Principles of developer experience

Principles of developer experience

Google's Ray and James argue that developer experience (DX) is 100% about developer productivity and can be measured in terms of value and time.

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Raising awareness: using your platform for social good

Raising awareness: using your platform for social good

April Speight argues that developer advocates have an unspoken responsibility to raise awareness and share credible information in discourse around social causes.

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Roots for advocates: applying community organising principles to developer relations

Roots for advocates: applying community organising principles to developer relations

Community organizing is the work of societal transformation through key strategic principles and actions.

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See and understand your data

See and understand your data

Once you've defined your dev rel team's KPIs, how can you keep track of your progress?

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SEO for technical articles

SEO for technical articles

Denis argues that writing technical articles is one of the few marketing strategies that really adds up over time.

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Six new DevRel techniques in Japan

Six new DevRel techniques in Japan

What works in one country doesn't always work in another country.

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So, you want to run an online event

So, you want to run an online event

Kevin Lewis has run multiple online events and here shares his experience of different platforms as well as tips on how to pull it off.

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Success metrics as narratives

Success metrics as narratives

Amara Graham describes the use of narratives before, during, and after events to get a complete picture of dev rel event success.

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Supporting Asia and its millions of developers

Supporting Asia and its millions of developers

Manikantan gives the 30,000ft view of how western DevRel teams could better serve developers in Asia.

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Supporting low resources regions with your dev rel strategy

Supporting low resources regions with your dev rel strategy

Daniel covers how companies and their advocates can have a more authentic and genuine impact in low resource regions.

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Taking the next steps in DevRel metrics

Taking the next steps in DevRel metrics

Melissa and Adam discuss concrete examples of how to measure: 1) evangelist/advocate engagement with developers 2) composite measures of Open Source project health and 3) program impact estimations using synthetic control groups.

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The democratization of APIs

The democratization of APIs

How does developer relations apply to people who don't think of themselves as developers? As APIs become available to people who are less technical than traditional developers, Joyce Lin looks at what this means for dev rel.

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The four pillars of support in developer relations

The four pillars of support in developer relations

The definition of support is to serve as a foundation for, to sustain without giving way, to undergo or endure, especially with patience.

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The hierarchy of developer needs

The hierarchy of developer needs

We all (well almost all of us) love events.

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The power of gamification: why I chose to show off English based tutorials in Japan

The power of gamification: why I chose to show off English based tutorials in Japan

Twilio's Daizen Ikehara shares how he has built developer tutorials using games and how he has used them to build awareness in Japan.

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Track everything, measure everything, it still won’t be enough

Track everything, measure everything, it still won’t be enough

After five months of working as a developer advocate, Ekene Eze began to question some of the typical ways that DevRel teams measure their success.

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Using public datasets for dev rel

Using public datasets for dev rel

Felipe Hoffa introduces how he uses public data sets and the ways that they help him to be more effective.

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Voice of the developer: build the platform your developers actually want

Voice of the developer: build the platform your developers actually want

Borrowing from Voice of the Customer, the DevRel team at Asana created Voice of the Developer (VoD).

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Why we can't afford to ignore self branding in DevRel

Why we can't afford to ignore self branding in DevRel

Social media can be a useful channel for building awareness and influence in DevRel.

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Your error messages can be beautiful

Your error messages can be beautiful

The chances are that most people attempting to code with your SDK will hit at least one error message. Yoz Grahame shares how you can make your errors even more helpful to new developers than having you sitting next to them.

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