How to make sure the CEO funds your crazy ideas

How do you convince your business leaders that your programmes engage and excite developers are good for business? This talk analyses case studies on three successful developer engagement programs: packaged licensed software, open source development framework, and infrastructure as a service. Each of these different business models has a different way to measure the value of a developer. Understanding what this value is and how it is computed is essential for securing funding for the developer programs you want to build. There are some very simple mathematics discussed, but mostly Adam tells stories from a grizzled veteran in the developer relations space.