DevXcon 2018

Empowering developers to push forward your advocacy program involves positive interactions, investment and education, argues GitHub’s developer advocate [Brian Douglas](https://twitter.

Creating a positive emotional experience for the developers who use our products is the job of everyone across the company.

Developers need your site to be useful and informative; they don’t want to negotiate endless click-throughs or deal with bad marketing.

In this talk from DevXCon San Francisco 2018, community strategist and author [Jono Bacon](https://twitter.

From recruiting and outreach to awareness and adoption, engaging with the open source community has a number of significant benefits, believes Cloudflare’s [Jade Wang](https://twitter.

The global economy is directly impacted by the apps and services provided by developers, says Stripe’s Romain Huet.

How to use developer feedback to suppor your company’s product roadmap and broader strategy.

Different projects attract different communities and your job is to recognise how to support them, say [Elizabeth K Joseph](https://twitter.

There's no such thing as a typical developer.

Lessons from building Herok's CLI and the oclif.

Sometimes it takes a stubborn and empathetic developer advocate to make a real change in a company.

Getting developer experience right starts with understanding that your internal developers need just the same tools, documentation, and care as external developers.

Consider whether your developers are customers or partners and explains why the answer can impact your DevRel and devex approaches.

There are three key ingredients for a successful podcast: message, consistency and quality.

How creating OpenAPI specs can give you more than just documentation.

Shayne explores the ways in which links between technical design, internal testing and user feedback make a successful go-to-market experience.

Tao shares five lessons from his work on Google’s Flutter API.

How special interest groups work in the Kubernetes project.

How creativity and a dramatic flair can make meetups sparkle.

How to develop good relationships with reporters and understand how you can give them something they find useful at the same time as serving your needs.

Having clear business goals around open source events and using them to prioritise sponsorship is essential.

It’s great to have an executive-driven DX company, but how does it impact on your other internal stakeholders? Or your community?

Jarred Kenealy explains how they did it in this talk from DevXCon San Francisco 2018.

When it comes to user research, are you asking the right people the right questions and doing the right thing with their answers? In this talk from DevXCon San Francisco 2018, Wordnik founder and IBM developer advocate [Erin McKean](https://twitter.

[Mano Marks](https://twitter.

The challenges and benefits of embedding design into your developer relations strategy.

Practical deliverability insights as well as advice on content that works and practices that don’t in this talk

Your friends might think you have an exciting life of travel, while you know it’s actually just a series of identical hotel rooms and airport terminals.