DevRelCon London 2017

By its nature, dev rel work tends to put its focus on external things like customer acquisition and retention.

Ten community-sourced principles to give DevRel practitioners buy-in.

Liz outlines how she has used content marketing to help build the Shopify developer community.

Becoming a DevRel leader means fitting together advocacy, design, context, support, growth, metrics - and happiness.

Having a great product is of no use without great documentation.

Focusing on the tasks that developers can accomplish with a services, rather than the services itself, can be an impactful tool for boosting your API strategy.

Nobody likes error messages - but the misery is compounded when the messaging doesn’t even point to the problem.

How Campus Experts helps magnify GitHub's reach within education.

Taiji gives a whistle-stop tour of the life of a developer advocate.

How to make the most of Stack Overflow to support your dev rel program.

Developer relations teams share the same overarching goals as product managers; to make the customer happy, and help to build things that they need.

Erin McKean shares why the best learning is served encased in real-world examples.

It’s not always easy to be sure that the APIs we develop are meeting the needs of our audience.

It can be tempting to strip away anything that isn't immediately part of the technology you're explaining.

DevRel has been around long enough for companies to expect some degree of accountability from the teams charged with interacting with the tech community at large.

Joe Nash discusses the development of the GitHub Campus Experts, looking at process, empowerment and ways to scale.

Elmer explains how Sendgrid re-built their 7 SDKs (Python, PHP, C#, Ruby, Node.js, Java and Go) to support 233 API endpoints.

Measuring the impact of a developer evangelism program can be a tricky business.

With conferences and meetups ranking high on the average dev rel team’s set of priorities, it can be surprising how often bad slides can get in the way of good clear communication.

Developer relations is maturing at pace - and with this maturation comes new ways of looking at common team problems.

Discover how Auth0's experiments in content marketing turned challenges into growth through strategic innovation.

If you want to cultivate loyal developers, you should treat the products you create for them the same you would any other user-facing offering.

Leslie shares some experiences from the early years of her career in community building, and muses on the uniquely influential position of the contemporary developer relations professional.