What investors want from your DevRel program

Reporting your team’s progress is a large part of running a DevRel program. And if you’re working in a venture funded start-up then the company’s investors are one of your primary audiences, even if you’re not communicating directly to them.

Ashley Smith runs the seed fund Vermilion Cliffs Ventures and previously was a venture partner at OpenView Partners, following a career in DevRel and marketing at Twilio, Parse, GitHub, and elsewhere. In this fireside chat, Ashley shares practical advice on how to ensure your company’s investors get the DevRel insights they need.