Starting up startup DevRel


Lorna Mitchell

Job title

Head of Developer Relations




DevRelCon 2021

Developer relations is so varied that especially if you’re new to the space, it can be quite overwhelming. So when you find yourself as a founder of the DevRel function at a fast-moving and deeply technical company, where do you even start?

In this session from DevRelCon 2021, Lorna shares how working at a growth company changed my mind about the importance of evangelism, and how we realised that code is an important means of communication with a very technical developer audience. How it became obvious that written and digital content would be our key focus, and why she hired from the tech writer community as well as raising DevRel talent from our target communities. With at least one tangent involving open source projects and licensing, watch this talk for the advice Lorna wishes she could have given herself to prepare me for her adventure in startup DevRel!

Recommended for anyone shaping the future of developer relations or developer experience now, or in the future.

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