Iterating on Developer Marketing … with Metrics!


Jon Gottfried

Jon Gottfried

Join Major League Hacking’s Jonathan Gottfried to learn how and why three different developer marketing campaigns were improved through analysis of quantitative and qualitative metrics.

In this talk from DevRelCon Earth 2020, Jon covers three case studies, each focused on a different developer marketing tactic and platform: Event Marketing, Technical Content, and Digital Promotion. For each case study, he dives deep into the goals of the campaign, the initial problems they encountered, a variety of perspectives to analyze the campaign’s performance, and the experiments they ran to improve it based on their learnings.

Transcript coming soon!

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