How to market to developers in a recession

March 24, 2021

Author Matthew Revell

Founder of Hoopy, the developer relations consultancy. Need help with your developer relations? Get in touch.

Moesif CEO Derec Gilling argues that marketing to developers is hard.

In this talk, he shares his view of how to modify DevRel and dev marketing strategy during a recession, including which metrics to watch to measure success from funnel to platform retention.