C in CRM stands for Community

March 23, 2021

Author Matthew Revell

Founder of Hoopy, the developer relations consultancy. Need help with your developer relations? Get in touch.

DevRel is about building relationships with developers. However, when it comes to understanding and measuring those relationships, there aren’t always the tools around to help.

During this talk, Ana and Jose introduce the “Community” resource management approach, where the emphasis is on analysing developer community behaviour and reporting community insights, based on user, contributor, and maintainer personas.