C in CRM stands for Community

March 23, 2021

Author Matthew Revell

DevRelCon founder and CEO of Hoopy, the content agency for the developer economy.

DevRel is about building relationships with developers. However, when it comes to understanding and measuring those relationships, there aren’t always the tools around to help.

During this talk, Ana and Jose introduce the “Community” resource management approach, where the emphasis is on analysing developer community behaviour and reporting community insights, based on user, contributor, and maintainer personas.

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