But why does the business care?


Michael Heap

Job title

Director, Developer Relations




DevRelCon 2021

Michael joined Nexmo as a PHP developer advocate and left as the Director of Developer Experience. It wasn’t his technical skills, ability to present, (or charming wit), but the fact that he focused on the question “why does the business care?”.

In this talk from DevRelCon 2021, he spoke about the things he did to ensure that DevRel was aligned to the business’s needs. He covered how to select metrics that show value, how to build relationships with key stakeholders, and how to make sure what you’re doing is visible enough internally to give you the bandwidth to do some of the key (but not prioritised) work to support your audience.

This is a talk about how to balance a business’s need to make money with our desire to make the world better for our consumers, and just how important relationships are to make that happen.

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