June 26, 2023
Joanne is a trilingual Content Editor focusing on DeveloperRelations.com at Hoopy.
The countdown is on to DevRelCon London 2023! Back in London for the first time since 2019, this year’s event is made up of two days of talks, discussion sessions, networking, and socialising. Among other topics, we’ll be covering developer education, DevRel in a downturn, community data and operations, core skills, DevRel for web3, and more.
Join us to learn, share, and hang out with your fellow DevRel professionals from across the world. And to give you a taste of what’s on offer, here’s our next quick fire speaker interview.
Speaker: Adam DuVander
Talk title: Write Fewer Blog Posts and Reach More Developers
Adam is a former developer, accidental marketer, and founder of EveryDeveloper. He has worked with some of the best developer-focused companies as an early employee, team leader, and consultant. Many seek his advice on content strategy, developer experience, and community engagement.
He is also the author of multiple books, including “Developer Marketing Does Not Exist” and “Technical Content Strategy Decoded.”.
Tell us about the talk that you are planning to give at DevRelCon London 2023
The title of my talk at DevRelCon London 2023 is ‘Write Fewer Blog Posts and Reach More Developers’. People who come to the talk will be in a spot for themselves and their company to generate more traffic, more engagement for that traffic – which is probably more important to DevRel folks-, and to do that with less effort. That’s the goal of this talk, and something we’ve been doing at EveryDeveloper with our clients.
Why should people attend your talk? What should they expect to take away from it?
DevRel people are asked to do a lot of different things, and content is really only one of those. But because DevRel people are doing so many things, the content created is often very reactive. I think that with a little effort, those working in DevRel could make the content that they contribute more strategic, and therefore have more impact. This would allow them to be able to do all those other things they have to. It means that they don’t have to be on that constant treadmill of always creating something new, as they know that they have something that will have a larger impact.
The way to do this is through learning to plan with ‘concepts’ and not ‘topics’. ‘Topics’ can often be reactive, but if you have an area that you’re focused on, you can pull a topic from that theme. It also means focusing on problems, not products. We know our products really well as DevRel people, but what will attract new developers to our product are the problems that it solves. We have to learn to kind of be a translator between those.
And then there’s SEO. I think it is important to use keyword ‘research’, not keyword ‘stuffing’. It’s not about throwing all the words in there. It’s about understanding the meaning behind the words.
So all of these elements, believe it or not (!), are what I’m going to pack into this 25 minute talk. It’s an approach we’ve seen work for clients over the last five years. Many of the developer companies that we all admire, many of which will be there, also use these same approaches. I want to help others be able to use them too.
What are you most looking forward to at this year’s DevRelCon London event?
I have spoken at DevRelCons on three continents, and every DevRelCon is great. The people who are there are doing exactly what you do. It’s an event absolutely worth going to, but especially London. London is where it started, it’s kind of the home base.
It’s the kind of place where you can walk in and have a conversation with everyone. And I encourage you to try that (!) It would be hard to literally have a conversation with everyone at the conference, but it’s one where you could, and I think that is a reason to attend.
Make it a conference where it’s not one where you open the laptop and half listen, it’s one where you are there to be with everyone. Learn from speakers and attendees alike, keep the laptop closed, and enjoy the two days of DevRelCon London 2023.