The most social and loneliest job: being a solo developer advocate


Juha-Matti Santala

Job title

Developer Advocate




DevRelCon 2021

In this talk from DevRelCon 2021, Juha-Matti describes how being a developer advocate is a very social job. He works with almost everyone in his company: marketing, recruitment, leadership, developers, and sales, and with a large community of developers outside the company.

However, being the only one working in developer relations can also be the loneliest position as he has learned during his two and half years of doing the role. When there’s no team to get excited about DevRel or teams whose goals are the same as yours, feelings of loneliness creep in. So, what do you do?

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