Meet developers where they are with multiplexed video production


CJ Avilla

Job title

Developer Advocate




DevRelCon 2021

You’re determined to start making video content to complement your API docs, but you officially support several languages and don’t want to leave any devs, especially juniors, behind. Do you pick one language and expect the audience to translate?

Usually, one pre-recorded video tutorial takes roughly 20 hours to create. With multiplexed video production, the team at Stripe made seven videos in seven different languages in 40 hours — meeting devs where they are with content about their preferred stack.

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