DevRelCon 2021

Results from the fifth dev rel survey

March 8, 2018

Author Matthew Revell

Founder of Hoopy, the developer relations consultancy. Need help with your developer relations? Get in touch.

It’s not always easy to benchmark your developer relations plans. Getting together at a developer relations conference or meet-up is often the only chance we get to network.

For the past five years, though, WIP have carried out a survey of dev rel professionals and they’ve just released the results from the most recent edition. Here’s some of what we learn from the responses given:

  • most dev rel teams sit in either an engineering or marketing department
  • product use  is the most common metric, followed by volume of content created
  • two thirds of dev rel programmes have no champion or MVP programme
  • events, social media and content are the most important outreach channels
  • 50% of respondents segment their developer targets by language or vertical, 15% don’t segment at all
  • $100k-$150k is the mode salary range reported.


To get the full picture, including the actual numbers, check out the survey report itself.