DevRel is King: The Alliance Team’s Perspective


Alexandra Macías

Job title

Director of Partnerships




DevRelCon LATAM 2023

What is the best way to build partnerships with DevRel teams in other companies? Alexandra, currently Head of Business Development and previously Partnerships Manager at software development company Wilco, breaks the process down into digestible steps in her talk from DevRelCon LATAM 2023. 

Wilco’s mission is to ‘empower every developer, regardless of their background or skill level, to unlock their full potential’, and so partnerships are of great importance to the company. Lots of business opportunities for Wilco stem from partnerships. For the company, a partnership is the starting point for a win-win alliance. Often, these partnerships begin with the DevRel team as they immediately understand the value of what is on offer and how it can help their DevRel community and users.


Key takeaways

  • Each company works in their own way, and you might find that your job title means something else in the company that you want to connect to.
  • Don’t limit yourself to the DevRel role when exploring partnership opportunities
  • Keep an eye open for opportunities with other teams – you may find a good counterpart to work with elsewhere.


Alexandra’s talk

Watch Alexandra’s talk on YouTube

Ver este artículo en español

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