Advantages and disadvantages of face-to-face, online and hybrid events (in Spanish)

Having seen the benefits (in reach and cost) of online events, but with interest rising again in face-to-face meetings, event organisers are faced with the decision of what is the right format for their next event.

In this talk, Pedro shares an analysis of the advantages, disadvantages and audience segments served by different event formats.

Key takeaways

• There are three types of event – in-person, online, and hybrid. Each has its pros and risks. 
• Think about the importance of accessibility to an in-person event. There are often many people who would like to participate in your event, but can not or do not feel comfortable. You have to consider what could make your event more accessible, for example: subtitles in content, scholarships or visas.
• Consider the different motivations for someone going to an event when deciding what type of event you want to organise. There are at least two audience segments: those who are most interested in interacting with people, and those who are most interested in content.
• A face-to-face event is very good for strengthening community relationships, and also for networking. It has a long-term impact. But you also have to take into account the risks – the cost of production and the search for a suitable venue.
• An online event is accessible to everyone. It also makes the creation of on-demand content for reference easy. However, it is often difficult to generate interest and engagement. That said, an online event is perfect when you have speakers who can’t attend an event in person, and for gamification. 
• A hybrid event is more complicated. It can cover a wide variety of interests and audiences. However, by covering two audiences, you don’t give either audience the best experience with a hybrid event. It is viable for a single track (or keynotes) but not for multi-track.
• Separating in-person and online events is the best option. In an online event, you can mix recorded and live sessions. At an in-person event, you can take advantage of the interest of foreign speakers who want to take part. A tip would be to look for venues that are not often used in an attempt to keep costs down.

Pedro’s talk

Watch on YouTube

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